Around the world, February 14th is known as Valentine's Day, but in Mexico, we celebrate it as Día del Amor y la Amistad (Day of Love and Friendship). Just like in other parts of the world, it's customary to give flowers or chocolates to loved ones, but the broader name we give it in Mexico means it's also a day to show affection and gratitude to friends. This way, even if you don't have a romantic partner, you won't feel left out. Everyone can give or receive a gift, 1 and celebrate the bonds that unite us!
For your true love, what can you give to show your love and affection? If you're looking for flowers, first consider looking in your own garden… a beautiful hand-picked bouquet is a testament to tender and personal love. But if you prefer to buy flowers, you won't have to go far: there are flower vendors at every major intersection in the city, offering a wide variety of options.
Gifts with a Yucatecan Touch
If your love is a chocolate lover—and who isn't?—consider gourmet chocolates from Ki’Xocolatl. Their unique creations will delight even the most discerning palates.
Looking for something different in perfumes? You can't miss the opportunity to try the unique regional perfumes at Coqui Coqui, an elegant, original, and distinctive gift that captures the essence of Yucatán.
How about a Jipi Japa hat with modern and elegant designs? Visit PVDA on Paseo de Montejo or explore their collection online to find the perfect accessory.
Jewelry is always a great gift, especially when it features stunning designs from a local brand using premium stones. Visit Emiliana and explore their collection.
Beyond the Gifts: Unforgettable Experiences in Yucatán
While gifts are a beautiful gesture, Yucatán offers unique experiences to celebrate love and friendship in an even more memorable way.
Romantic Getaways at Haciendas
Immerse yourself in the charm of the past with a romantic getaway to a Yucatecan hacienda. These historic estates offer a tranquil and luxurious atmosphere, perfect for reconnecting with your partner or enjoying quality time with close friends. Imagine strolls through lush gardens, candlelit dinners under starry skies, and the serenity that only these places can offer. Some haciendas even offer special dinners or packages for the Day of Love and Friendship.
The Romance of Mérida's Historic Center
The heart of Mérida is an ideal setting for romance. Its cobblestone streets, colonial architecture, and romantic cafes create a magical atmosphere. An evening stroll along Paseo de Montejo, dinner at a restaurant overlooking the main square, or simply getting lost among its charming streets are perfect plans to celebrate love and friendship.
- Mérida Mansion
- Picheta
Romantic Dinners and Much More
A romantic dinner for two remains a classic and sure way to celebrate love and romance. Yucatán offers a wide range of options for all tastes and budgets, from elegant candlelit dinners to delicious tortas served with a cold beer in a more relaxed atmosphere. Local restaurants often offer special Valentine's Day menus, and it's one of the busiest nights of the year, so we recommend finding your best option in our restaurant listings and making your reservation in advance.
Whether it's chocolates, perfumes, hats, a massage, a dinner, a getaway to a hacienda, or a walk through the historic center, the important thing is to celebrate love and friendship in Yucatán, enjoying the unique experiences that this beautiful state has to offer.
Be sure to take a picture on the famous love seats (sillas confidentes) scattered throughout the downtown plazas and along Paseo de Montejo!

Author: Yucatán Today
Yucatán Today, the traveler's companion, has been covering Yucatán’s destinations, culture, gastronomy, and things to do for 36 years. Available in English and Spanish, it’s been featured in countless travel guides due to the quality of its content.
¡Receive the latest articles and much more from the best of Yucatán in your email!
Related articles

Destination Weddings: Yucatán
Does the idea of a traditional Maya ceremony or any other kind of wedding ceremony, in a place that is not your hometown meet your fancy? Formerly...
Plan your romantic getaway in Yucatán
We bring you ideas for romantic adventures in Yucatan. They are all ideal to plan together or to surprise your sweetheart at any time of the year!