Through color, we can condition the perception of what surrounds us. It’s not for nothing that its use as a crucial factor in the world of art, cinema, advertising, design, fashion and even technology and science. Although colors don’t speak, they have their own language, awakening the curiosity and desire of human beings to understand their illusory and intangible essence.
This has led to the development of different studies or projects around color and, currently, the exhibition Color. El conocimiento de lo invisible, by Fundación Telefónica Movistar Mexico, that offers an experience to learn about the discoveries, history and innovations that have influenced everything we know about this concept.
About Color. El conocimiento de lo invisible
Fundación Telefónica Movistar Mexico presents at the Museo de la Luz, UNAM, Color. El conocimiento de lo invisible, an exhibition that takes a journey through artists, history and great technological contributions related to color, with the purpose of answering the questions: what are colors and how are they created?
The exhibition is a journey that introduces viewers to the physical, psychological, technological and cultural secrets of color, while awakening interest in science and technology through art.
Color. El conocimiento de lo invisible was exhibited for the first time in Spain and has the curatorial work of María Santoyo and Miguel Ángel Delgado. However, to impregnate a Mexican nuance, the work of designer Ramón Valdiosera, who coined the Mexican pink color, is exhibited, as well as the work of Guillermo González Camarena, the Mexican scientist who invented the system to transmit color television in 1940.
What can you find in the exhibition?
In Color. El conocimiento de lo invisible, you will have an approach to the technological and digital universe to identify how technology, over time, has tried to emulate the human eye (in order to give greater resolution when capturing images).
Also you will discover a thermal camera project, how Artificial Intelligence (AI) gives color to Telefónica's photographic archive (since 1924) and you will see three installations that make use of light and color, designed especially for this venue, as well as Javier Marín's sculpture, which used 3D printing.
The differentiating touch of this exhibition is that shows typical elements of the Yucatecan region, incorporating references to the blue and red Maya and the yellow color of Izamal, to mention a few examples.
Where else has the exhibition been presented?
The exhibition was first in Madrid, Spain, two years ago. Then, it was based in Mexico City from December 8, 2022 to April 30, 2023 at Universum, with more than 97,000 total attendees, and simultaneously in Peru, Venezuela and Ecuador.
After the success in Aztec land, Color. El conocimiento de lo invisible arrived to the Mayan land with the aim to dress the city of Mérida, Yucatán, with color, so we invite you to get to know the world of color to live an experience that combines technology and science with art in the last weeks of this exhibition.
Place: Museo de la Luz (C. 50 & C. 43 Centro de Mérida, in la Plancha Park).
Hours: Tuesday to Sunday from 09:00 to 13:00 hrs. and from 16:00 to 20:00 hrs.
The museum is closed on Mondays. On Tuesdays admission is free.
Cost: Foreigners $100 / Nationals $60 / Yucatecans $50 / Students $25.
End of exhibition: May 31, 2024.
More information is available at: https://www.fundaciontelefonica.com.mx/
Get to know Color. El conocimiento de lo invisible ¡And more! In our article about El Museo de la Luz en Mérida.
Photography by Fundación Telefónica Movistar México and Carlos Guzmán for its use in Yucatán Today.
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