When the conquistadores arrived to modern day Mérida, they found the fallen Maya city of T'HŌ. The established Concept House Casa T'HŌ takes its name from the ancient city, causing the consumer to reflect on the long history of prosperity and decline of the region. Casa T’Hō is dedicated to returning the majesty back to Paseo de Montejo, the historic avenue which is currently experiencing a renaissance.
Located in a family mansion built in the 19th century since October of 2017, today the building is protected as a part of the nation’s cultural patrimony and is considered a historic monument. Walking through the clean, white foyer of Casa T'HŌ, I feel like I’m dreaming. Breezy green palm leaves contrast against the tall colonial walls as the foyer opens up into an ample central courtyard. Surrounding the courtyard, individual rooms house different boutiques all of which are Mexican, and the mouthwatering, restaurant Aperitivo.
The stores feature Mexican designs, which render breathtaking products.
Casa T’HŌ philosophies
The stores’ philosophies prioritize slow fashion, creating job opportunities for traditional artisans working throughout México. The founders Connie Estrada, Julián Malleville, and Jimena Rosado have the mission of engaging with the creative community, both Yucatecan and the wider panorama of México. They believe in fair trade, just payment, ecological consciousness and the power of good design.
"We want it to showcase the world of contemporary Mexican fashion and design," explains Jimena Rosado Vega, founding partner of Casa T’HŌ. Along with Connie Estrada and Julian Malleville, she established this concept house that seeks to inspire the creation of new spaces that revitalize our iconic and beloved Paseo de Montejo.
Proudly Mexican
The slogan “Orgullosamente Mexicano” (Proudly Mexican) is felt in every inch of this white Casona, located just a few steps from the Remate de Paseo de Montejo. Casa T’HŌ does not emphasize the decoration of the venue itself, but rather the clothes and objects featured by the national brands that have converted each of its 11 rooms into splendid boutiques.
At Casa T’HŌ, the brands are all emblematic, with a unique point of view and a strong Mexican identity. Designers set up their showroom with elements that are representative of their label and which enhance their products, yet they maintain an overall sense of harmony with the rest of the Casona, which is sparkling white, with an abundance of plant life in the courtyard and on the terrace.
In this sense, when you move from one room to the next, you can appreciate a transition in style and essence with each space. You will notice these details in the setting, the products, and even the vibe! No two designers are the same, and neither are their displays.
Brands at Casa T’HŌ this 2024
Nowadays, we can find resident stores, temporary shops, and multiple 'pop-up stores' that appear for short seasons. The anchor or resident stores:
- Artesano, a brand dedicated to creating stylish linen clothing and home products. (IG: @artesanodesign.mx)
- Carla Fernández. Works at the forefront of ethical fashion, documenting and preserving the rich textile heritage of the indigenous and mestizo communities of her country. (IG: @carlafernandezmx)
- Casa T'HŌ is also home to Casilda Mut, who works exclusively with women from the Chiapas Highlands. (IG: @casildamut)
- Casa Lima features 90% Yucatecan brands. (IG: @casa_lima)
- Casa Xicálico. Art objects, accent furniture, and clothing; a variety of decorative elements and pieces that convey a story. (IG: @xicalico)
- Daniela Bustos Maya, who creates wonders with cotton threads and ancient coins. (IG: @danielabustosmaya)"
- Nómada by Galería Urbana. Selected landscapes and portraits of famous figures in the art world, and a resting place in exact geometries; masters of Mexican art integrated into everyday life. (IG: @galeriaurbanamerida)
- Purocorazón showcases designer jewelry and the incredibly talented designer Carla Fernández, who explores ancestral techniques and gives them her own twist. (IG: @purocorazon.mid)
- Sandra Weil. A Mexico City-based women's fashion brand that proposes a sophisticated and feminine wardrobe brimming with a strong attitude. Their pieces highlight the creative power and energy and strength of each woman. (IG: @sandraweilstudio)
- Xinú - Also joins the list of novelties with "Humo," the fifth perfume in the collection. (IG: @xinuperfumes)
- Yakampot: Is a clothing brand that seeks to promote Mexico's heritage through the design of garments inspired by iconic elements of traditional clothing to give a sense of identity and roots to contemporary women. (IG: @yakampot)
In summary, these brands offer a variety of products, from clothing and accessories to home decor, all with a strong focus on Mexican culture, tradition, and ethical fashion.
Aperitivo Restaurant
Aperitivo Restaurante combines the majesty of Paseo de Montejo with timeless design and cuisine. It's the perfect place to have a morning espresso, enjoy a long meal with shared plates, and wonderful after-dinner conversations, as well as having a drink with friends at night.
This space, part of Casa T'HŌ, invites you to enjoy a sophisticated and relaxed atmosphere. Its carefully crafted menu offers excellent options for a light breakfast, a lunch with friends, or a romantic dinner. Aperitivo Restaurante is the ideal place to savor the best local ingredients and delight your palate."
IG: 𝗔 𝗣 𝗘 𝗥 𝗜 𝗧 𝗜 𝗩 𝗢 • RESTAURANTE
Your event at Casa T'HŌ
Casa T'HŌ is the perfect setting to celebrate unforgettable moments. Their team is dedicated to creating personalized and enchanting events, where every detail matters. From an intimate gathering to a grand celebration, they offer a sophisticated and welcoming space to share with your loved ones. Their passion is to turn your special occasions into lasting memories, taking care of every aspect, from exquisite cuisine to impeccable service. Trust Casa T'HŌ and Aperitivo Restaurante to make your event a magical moment that will linger in everyone's heart.
Get a quote for the event of your dreams or a simple gathering www.casatho.com/cotizacion
Events at Casa T'HŌ
Enjoy year-round events at Casa T'HŌ, such as movie nights and live jazz. Be sure to follow their social media to stay updated on all events and openings, and ask to be added to their WhatsApp broadcast list.
- Live jazz on Saturday nights
- Live jazz on Sunday mornings
Visit Casa T'HŌ for the fabulous shopping you can do there, which is in itself a journey to the heart of Mexican fashion. But also for the feeling of traveling back in time, when grandeur was the gold standard for the iconic Paseo de Montejo.
Casa T'HŌ Concept House
Todos los días, de 10 am a 10 pm
Paseo de Montejo #498 x 45 y 47
Estacionamiento en Calle 56
FB: CASATHO
IG: @casatho.concepthouse
Pet friendly
Photography by Olivia Camarena, Casa T'HŌ y Yucatán Today for use in Yucatán Today.
This article is a compilation of two previously-published pieces:
- Casa T’HŌ: Un Escaparate Para el Mundo de la Moda by Olivia Camarena.
First published in Yucatán Today print and digital magazine no. 397, in January 2021. - A Majestic Conceptual House: Casa T'HŌ by Amanda Strikland.
First published in Yucatán Today print and digital magazine no. 364, in April 2018.
Last updated in September 2024.
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