A story written with the wind of Las Coloradas, the purity of the sea, and the heart of Yucatán.
In 1946, as the world was still rebuilding itself, a brand was born in a corner of México that would go on to become a symbol of identity and flavor: Sal Sol, Sea Salt.
For 79 years, Sal Sol has been more than just salt. It has been a memory in the kitchen, an ingredient of tradition, the energy of the sun and the sea, and a symbol of a México that honors its origins while looking toward the future.
From the pink lagoons of Las Coloradas—where seawater evaporates under the Yucatecan sun to form pure crystals—to the tables of millions of Mexican families, Sal Sol has been present in everyday moments and memorable celebrations.
A brand with a Yucatecan soul
Sal Sol is born in the heart of Yucatán and cultivated patiently through an ancestral method that honors nature: solar evaporation. No shortcuts, no rush. Just the rhythm of the sun, the wind, and the sea.
That respect for the environment and our roots has made Sal Sol a brand deeply connected to the region. In every package, there is a piece of the landscape, a brushstroke of history, and the echo of generations of salt workers who have preserved this tradition.
Ride the Sal Sol wave
Today, Sal Sol is more than an ingredient—it’s an experience. A wave inviting us to enjoy the natural, the authentic, and the purposeful gifts of the sea. It’s a brand that promotes sustainability, supports local communities, and constantly evolves to keep connecting with new generations.
From brand experiences in stadiums and on beaches to collaborations with chefs, artists, and soulful brands, Sal Sol blends tradition and freshness to create products and moments that taste like origin, wellness, and celebration.
Ride the wave of flavor. Ride the Wave of Sharing. Ride the Sal Sol Wave.
Our origin, our mission
At Sal Sol, La Sal del Mar, we produce 100% natural sea salt, dried by the sun and wind, and proudly harvested by Yucatecan hands who keep an ancestral craft alive.
We are a company committed to crafting authentic products that are environmentally responsible and aligned with the well-being of our consumers.
Our origin defines us, and our mission is to bring the true sea salt, pure, purposeful, and high-quality, to every home.
Sal Sol, La Sal del Mar
From Las Coloradas, Yucatán.
First published in Yucatán Today print and digital magazine no. 453, in September 2025.
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