In the heart of Yucatán, where the wind caresses the water and the sun paints the horizon in shades of pink, lies a landscape that seems born of a dream: Las Coloradas. Here, amidst lagoons reflecting the sky and flocks of flamingos dancing on the water, one of México’s most authentic treasures is born: La Sal del Mar (The Salt of the Sea).
Visiting the Las Coloradas Salt Flats is stepping into a world where nature dictates the rhythm. Everything happens with patience: the sun evaporates the seawater, the wind accompanies the process, and the earth, in silence, offers its purest gift. This is how La Sal del Mar emerges, naturally and sustainably: white, bright, and full of life.
Between the pink of the lagoons and the flight of the flamingos, you discover the history of a tradition that has endured for generations. Since 1946, La Sal del Mar has brought the authentic flavor of its origin to homes across México, uniting the sea and the land with respect and purpose.
In Las Coloradas, every landscape tells a story. Flamingos find refuge in the salty waters; clouds reflect on the pink surface; and visitors are captivated by an environment where balance between humans and nature remains possible.
La Sal del Mar represents that balance. It is more than just an ingredient: it is the living memory of the sea, the heritage of the salt workers, and the essence of a Yucatán that preserves its magic and authenticity.
Walking through the salt flats, feeling the texture of La Sal del Mar under the sun, watching the flight of the flamingos, and listening to the murmur of the wind... it is an experience that connects the soul with nature.
We invite you to discover La Sal del Mar at its source, in Las Coloradas, Yucatán—a place where the landscape, the wildlife, and the history unite to remind us that the most beautiful balance is the one that exists between the sea, the earth, and ourselves.
From the sea where the salt is born, to the table where it is enjoyed.
Sal Sol, La Sal del Mar.
Photography by Tania Lopez and flamingos by Fernanda Linage for Sal Sol, La Sal Del Mar.
First published in Yucatán Today print and digital magazine no. 456, in December 2025.
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