Once you’ve visited Yucatán, you’ll definitely want to carry a piece of this beautiful state with you wherever you go. And if you’re looking to shop, there’s a range of options in cuisine, lodging, and clothing wide enough to fit any budget. If you’re willing to invest a bit more, though, this article will introduce you to some incredible brands you won’t want to miss.
Filigree jewelry by Lulú Herrera
Filigree, a delicate goldsmithing art, involves the intricate "weaving" of incredibly fine gold or silver threads into exquisite patterns. Introduced by the Spanish conquistadors, this technique was historically cherished for crafting stunning rosaries, which still grace the beautiful ternos, the elegant formal wear of Yucatecan mestizas.
Today, skilled artisans continue this entirely manual process to create a wide range of jewelry with a distinctly Yucatecan traditional flair. If you're looking to wear (or give) a truly unique piece, get in touch with Lourdes Herrera, who, along with her husband, José Peñalver, is a gold and silver filigree artisan. The pieces crafted by Lulú (as she’s best known) and José stand out for their exquisiteness and originality, but they also specialize in vintage piece restorations. Lulú doesn’t have a brick and mortar store, but you can reach her through her social media to purchase a truly unique piece of jewelry, which can set you back between $300 and $15,000 pesos.
Filigrana Lulú Herrera
FB: Lulú filigrana
Linen clothing by Ábito
Ábito is a highly regarded brand among Yucatecos. This store specializes in the production of guayaberas and linen garments for both men and women. If you love dressing with elegance and sophistication—embracing that old money and quiet luxury style—this brand is for you.
What sets Ábito apart is the exquisite craftsmanship of its pieces. Many of their designs feature unique prints, delicate embroidery, and nacre buttons—details that elevate their exclusivity and quality. Depending on the design, their prices range from $1,000 to $3,000 pesos.
Ábito is one of the largest and most famous clothing brands in Yucatán, with several boutiques in Mérida and retail points throughout southeastern México. For the convenience of travelers, they also have a store at the Mérida airport.
FB: Ábito
IG: abitolino
Every day, 11 am - 9 pm
Perfumes and oils by Coqui Coqui
For over 20 years, Coqui Coqui has been a symbol of Yucatecan elegance and sophistication. This exclusive parfumerie and chain of spas and boutiques is internationally renowned for the exceptional quality of its products and the beauty of its “residences,” as they call their points of sale.
Among their best-known items are perfumes, oils, and home fragrances that capture the essence of the Yucatán Península with notes of coconut, agave, and tobacco. Coqui Coqui’s aromatic products range in price from $900 to $5,400 pesos.
If you’re in Valladolid, don’t miss the Mesón de Malleville and La Perfumería residences, where you can immerse yourself in a world of luxury and peninsular style.
Every day, 11 am - 9 pm
Lunch at the Museum of Yucatecan Gastronomy
The Museum of Yucatecan Gastronomy, as its name indicates, is an ode to the peninsula's cuisine. In this space, which blends restaurant and museum, you can not only discover more about the local gastronomy, but you can also enjoy exquisite and traditional dishes in an atmosphere of refined luxury; for example, the Valladolid sausage (which costs $225 pesos per order, tortillas included) and the very famous stuffed cheese (for $295 pesos).
We recommend visiting at 3 in the afternoon, since at that time, within the same establishment, the traditional cochinita pibil is unearthed daily, a typical pork dish prepared with achiote and other spices. You can witness the entire process behind this iconic Yucatecan food and, of course, taste some at no cost.
Calle 62 x 55 y 57, Centro, Mérida
Tel. 999 518 1645
FB: Museo de la Gastronomía Yucateca
IG: mugymx
Mon. - Thu. 11 am - 11 pm
Fri. - Sat. 7:30 am - 12 am
Sun. 7:30 am - 11 pm
A sweet treat at Ki’Xocolatl
Honestly, the best chocolate in the southeast is produced by Ki’Xocolatl, a proudly Mexican company founded by Belgians, specializing in the production of sweets, desserts, toiletries, and many other products.
While this brand is famous for its spiced chocolate, which includes flavors like sea salt, oregano, and pink pepper, their cookies are a delicious yet lesser-known product. These are an authentic chocolatey flavor bomb and are available for $24 pesos each or $108 pesos for a pack of five.
If you’re in the historic center of Yucatán’s capital, you can visit their store at Santa Lucía Park. They also have a location in Plaza Galerías, in the northern part of the city.
Parque Santa Lucía: Calle 60 x 55, Centro, Mérida
Tel. 999 369 6239
FB: Ki Xocolatl
IG: kixocolatl
Mon. - Sun. 9 am - 8 pm
We hope these words inspire you to explore the incredible range of high-quality products that southeastern México has to offer. Each creation reflects the region’s cultural richness, local talent, and Yucatán’s unique essence. Let yourself be amazed and enjoy what this wonderful region has to offer!
First published in Yucatán Today print and digital magazine no. 449, in May 2025.
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