September 27 is World Tourism Day and although 2020 has hit this industry hard, the people that are a part of it continue to improve their practices while they patiently wait for their chance to welcome visitors back. According to the UN, tourism represents 10% of the world’s GDP and is included in the Sustainable Development Goals because of its potential to create dignified work opportunities. So this month, we would like to invite you to consider some of the following businesses and destinations that form the “industry without chimneys” in our state.

Rosas & Xocolate

Even if you’ve never stayed at this monumental hotel on Paseo de Montejo, chances are you’d recognize it’s pink facade. Its restaurant was also named the best hotel restaurant in México by the Canirac in 2016.


Co’ox Mayab

This is a cooperative of local tourism businesses that are dedicated to sustainable and honest tourism development. They offer authentic experiences that benefit the inhabitants of our state’s rural communities.


Close to this town, you’ll find countless cenotes. Whether your traveling style is adventure-seeking, family-oriented, or somewhere in between, you’ll find the perfect cenote for your cohort.

Kukul Boutik

The beautiful boutique in Santa Lucía prides itself on representing artisans from around the country that produce beautiful, representative, and quality handcrafts. They also have a fabulous online store for social distancing-friendly gifting.



This historic beach town has everything you need to fall in love: mangroves, soft sand beaches, wildlife, and even colorful street art.



Hacienda Xcanatún

It has been a synonym for elegance and five-star service for 20 years. Recently they completed a renovation and reopened under the brand Angsana.


They have two museums (in Uxmal and Valladolid) that will help you discover the historical, cultural, and culinary legacy of a Mexican staple: chocolate!


In 2019, this Pueblo Mágico was voted the best destination in North America and we just can’t get enough of this colonial gem. It’s also an excellent departure point to visit the other attractions in Yucatán’s heartland, from archaeological sites to cenotes.


Cartas a Frida

During the month of our Independence, why not celebrate one of the best-known Mexican icons? We’re talking about Frida Kahlo, of course! This restaurant reinvents international cuisine classics by adding their signature contemporary Mexican flair.



Ruta Puuc

There are so many reasons why it is one of our state’s must-see attractions. As soon as they re-open, we can’t wait to rediscover the archaeological sites of southern Yucatán.





Editorial by Maggie Rosado

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