Last year Soho Galleries opened NOHO Casa del Arte, an elegant space from the 50’s, that offers an appreciation of art from another perspective and a meeting place for art lovers to gather together and enjoy.  NOHO has been planning an unprecedented project for quite awhile.

Combining fashion, art, cuisine, and music, The Hidden Garden is a collaboration of four artists: acclaimed Yucatecan fashion designers Kika Rodríguez and Aldrin Ayuso, and Mexican visual artists Argelia Rojas and Jorge Alberto Aguilar Rojas (JAAR).  The Hidden Garden Experience (El Jardín Escondido) promises to delight your senses through color, texture, melody, and flavor.

Andy Warhol predicted an inevitable phenomenon, declaring that shops would become museums and that all museums would become shops.

These secular temples are a hybrid of art, fashion, and architecture, and are the new meeting places for traditional ideas and trade. Giorgio Armani says: “Of course, fashion is art. The relationship between these universes is very close. Both are means of expression of great power, which create objects not only beautiful, but also capable of moving.”

NOHO is looking forward to seeing you on Thursday, April 19th at 7 pm, we invite you to attend dressed in white and ready to be part of a spring night in the Hidden Garden.  Admission is free, limited space. RSVP is essential: [email protected]

NOHO – Casa del Arte: Calle 60-A #477-A x 27 y 29, Col. Alcalá Martín, 2 blocks from the U.S. consulate and 2 blocks from Salvador Alvarado Stadium.

Kika Rodríguez

Originally from Campeche, Kika’s interest in design started at an early age. Her family instilled in her a taste for designing embroidered garments and accessories of haute couture, reflecting the traditions of Yucatecan artisans. Today, Kika has formed a team of nine Yucatecan women who design and embroider accessories. This embroidery tradition allows them and their families to earn a livelihood while keeping the tradition alive. Kika’s brand and designs are recognized by the international fashion market. You can find her designs in fashionable stores in Colombia, Bolivia, and Europe.

Aldrin Ayuso

Ayuso has focused on cutting edge guayabera designs for men for over 20 years. His brand “Azul” is respected and recognized globally. It was created to bring an avant-garde and innovative alternative to traditional Yucatecan clothing. Aldrin uses the finest fabrics to create his unique designs and firmly believes in constant renewal and evolution, adapting to new trends while preserving cultural traditions.

Argelia Rojas

Originally from Jalisco and graduated from La Esmeralda, through her career in painting she has transported us to places she has made magical, churches adorned with green, red, and yellow confetti, suns and moons that are seen behind colorful mountains, watermelons that radiate life; and for this exhibition, bursts of sky and flowers that reflect a hidden spring garden.  With her unique style, Argelia has captured the essence of Mexican traditions, with her free and precise strokes that transmit joy and the character of the Mexican people. Argelia has exhibited her work throughout México, Latin America, the U.S., and abroad.

Jorge Alberto Aguilar Rojas (JAAR)

Born in México City in 1987, he studied Art History at Casa Lamm Cultural Center. He took an engraving workshop in the Museum of the Engraving of Zacatecas. He also studied engraving, painting and drawing at San Carlos Academy of the UNAM. Jorge has donated his works to organizations such as “Brazos Abiertos”, for which the piece was painted and auctioned during the opening exhibition in SoHo Galleries. Jorge has exhibited his work in Art Basel Miami and Art Basel in Switzerland. His work is shown in galleries in the United States, México, Latin America and abroad, and has exhibited at SoHo since 2011. At 30 years of age, Jorge is a favorite of collectors in Mérida. 

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