Yucatecan cuisine has such richness that any day is a great day to visit the state,” the announcement for a new campaign to promote it: “365 Sabores en Yucatán,” or 365 flavors in Yucatán. I couldn’t agree more. 


In my escapades around Yucatán, I’ve had the opportunity to taste extraordinary dishes: colorful, flavorful, and very different from one another; each of them with history and an intimate relationship with the people who make and eat them. I can assure you, there’s no way you’ll find the same recipe twice. Some say – preliminary research, really – that there are more than 365 different dishes and recipes in Yucatán. This means one different meal per day for a year, at least. Can you imagine trying just one-third of those?


For one year, and in parallel to the Yucatecan Gastronomy Year, the “365 Sabores en Yucatán” campaign strives to support and reaffirm the culinary richness of our state. It will promote the existing industry events, such as Mérida’s Restaurant Week and events by Club Sibarita, in addition to first-time events. Without a doubt, if you’re a culinary tourism enthusiast, this is your year to enjoy Yucatán like never before. 


Lechón y frijol - Museo de la Gastronomía YucatecaThe campaign aims to be a source of information about dishes, snacks, organic gardens, drinks, desserts, and other delicacies from our local gastronomy; this includes experiences, chefs’ original creations, Cantinas, pop-up events, and markets dedicated to traditional cuisine.


Are festivals included in this story? Of course, and there’s a never-ending list. Just to name a few, keep an eye out for the Ceviche, Aguachile, and Michelada Festival; the Huevo Motuleño and the Honey Fairs; the Smoke Circuit (Circuito de Humo) International Grill Festival; and the 7th National Tamale Fair. There’s also the Panucho Fair (a must for me), the Valladolid in Mérida festival, the Oktoberfest, and many more. 



As you can imagine, the list of culinary experiences is basically endless! Don’t forget to keep an eye on SEFOTUR’s newest campaign, which will be using the hashtag #YucatánEsSabor on social media. Are you a first-level foodie? Share your adventures using the same hashtag and be part of a tasty year for our state. 


IG: @yucatanturismo
FB: Yucatán Turismo



Editorial by Olivia Camarena Cervera
Yucatecan communicologist. Your favorite Assistant Editor. Writer, blogger, and bookstagrammer in her spare time. She also experiments with TikTok.



Photopgraphy by Marelinda, Ralf Hollmann, and MUGY for use in Yucatán Today.

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